This book is the original, classic text by H. Igor Ansoff, the pioneer and "Father of Strategic Management". This is the founding work on strategic management, a concept that lies at the core of modern business. Ansoff focuses upon the behavior of complex organizations in turbulent environments and upon what determines success. This groundbreaking approach to modeling strategic...(展开全部)

"战略管理的奠基人 在公司战略和战略管理两个重要领域做出划时代贡献的安索夫，以83岁高龄在2002年7月14日法国革命纪念日这天去世，世人瞩目。 安索夫先是出版了《公司战略》这本开创性著作，后又出版了另一本具有划时代意义的杰作《战略管理》，从此赢得“战略管理之父”的赞誉，名满天下。 安索夫在早年生活中经历了许多复杂的动荡变化，这些复杂与动荡激起了他的斗志。1918年，伊戈尔·安索夫出生于俄罗斯的海参崴。他目睹了20世纪一场伟大革命的到来。1936年，安索夫一家来到美国，安索夫的抱负与才干在这儿得以施展。在纽约，他用一年时间读完了中学。安索夫能讲俄语、德语及少许英语，语言及文化的差异并没有给安索夫带来理解上的障碍。他重视并尊重不同文化，以批判的态度吸收各种文化的精华。 1948年，安索夫已获得机械工程硕士学位和应用数学博士学位。后来，他进入洛克希德公司...(展开全部)

Real-life Solutions to the Challenges Facing Public Administrators! Complex management issues in the public sector can’t be addressed with limited, short-term fixes. Strategic, well-conceived approaches are critical to meet your organization’s long-term needs.

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is appro...(展开全部)

Book Description Key Benefit-Carpenter/Sanders is the first book built around a dynamic perspective on strategy Key Topics-Three themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership. Crafting Business Strategy for Dynamic Contexts- chapter 6 is the a...(展开全部)

"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is app...(展开全部)

For Principles of Management courses. REAL Managers, REAL Experiences: Bring management theories to life! This bestselling principles text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text, students will see and experience management in action, helping them understand how the concepts they're reading about wor...(展开全部)

迈克尔·A·希特（Michael A.Hitt），得克萨斯农工大学杰出教授，拥有商业领导力方向的Joseph Foster教席。于科罗拉多大学获博士学位。与人合著／合编著作26部.发表论文150篇。 在多家国际著名期刊的审稿委员会任职，包括Academy of ManagementJournal，Academy of Management Executive，Journal ofApplied Psychology，Journal of Management等。曾任管理学会（Academy of Management）主席，现为战略管理协会（Strategic Management Society）主席。 因其学术研究获多个奖项，曾荣获“欧文杰出教育者奖”及管理学会颁发的“杰出服务奖”。 R·杜安·爱尔兰（R.Duane Ireland），得克萨斯农...(展开全部)

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in brand management. This ISBN is for the bound textbook, which students can rent through their bookstore. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Man...(展开全部)

在线阅读本书 With nearly a million copies sold, Security Analysis has been continuously in print for more than sixty years. No investment book in history had either the immediate impact, or the long-term relevance and value, of its first edition in 1934. By 1951, seventeen years past its original publication and more than a decade beyond its revised and acclaimed 1940 second edit...(展开全部)